Custom Ink News & Events

Inspiring Women in Business

In honor of International Women’s Day on March 8th, we’re celebrating woman-run businesses, organizations, and fundraisers. Their leaders use custom gear from Custom Ink to advertise their brands, make their marks, and raise money and awareness for causes they care about. Find out how below.

Tatiana Nicholson (center) with two of her Nova Electric team members. (Photo courtesy of Nova Electric)

The woman: Tatiyana Nicholson

The business: Nova Electric, a New York-based electrical company and certified Women’s Business Enterprise National Council business

The background: President and co-founder Tatiyana started Nova Electric in 2014 with her husband, Neil. Their team consists of more than 60 people and they provide power and disaster recovery services to the greater Manhattan area.

The gear: Port Authority Value Fleece Jacket, Under Armour Performance Polo, Port Authority Women’s V-Neck Sweater, Hanes Authentic T-shirt, Gildan Ultra Cotton Long Sleeve T-shirt

The design: The company logo, phone number, and URL

Read more: Dressing to Impress on the Worksite

a woman laughs while looking at her phone wearing a cropped black sweatshirt with a white and yellow word design that says "keep on shining"

Natasha in her custom sweatshirt. (Photo courtesy of Natasha Samuel)

The woman: Natasha Samuel

The business: Shine with Natasha, a social media strategy consulting business

The background: Natasha started her business four years ago in her college apartment, and now has a staff and successful Instagram where she offers resources to her followers and advertises her services as an Instagram educator, speaker, podcaster, mentor, and coach.

The gear: Bella + Canvas Women’s Tri-Blend T-shirt, Bella + Canvas Women’s Drop Shoulder Cropped Crewneck Sweatshirt

The design: Hand-illustrated word art that says “Keep Shining” created by the team’s designer

Read more: How to Help Your Business Shine Through Social Media

Becca Isdale with a friend in their “Women can. Women will.” fundraiser shirts. (Photo courtesy of Becca Isdale)

The woman: Becca Isdale

The fundraiser: SeekHer Foundation, a non-profit organization that advocates for stronger mental health initiatives for women and provides scholarships for emerging community leaders working toward these goals

The background: Becca, a creative entrepreneur and lifestyle coach ran a “Women can. Women will.” fundraiser with Custom Ink that helped support the SeekHer Foundation. The funds were raised to help fight the stigma around women and mental health, along with supporting social initiatives that help women thrive in their work, life, and well-being.

The gear: Bella + Canvas Women’s Drop Shoulder Cropped Hoodie, Bella + Canvas Jersey T-shirt, Hanes EcoSmart 50/50 Crewneck Sweatshirt, Anvil Women’s Freedom Muscle Tank 

The design: An image specifically created for the campaign by an artist from Custom Ink’s Design Services

Read more: Embracing Creative with Becca Isdale

a woman smiles standing in a gym and holding up a black shirt that says "I hate Cait". the A in hate is actually three concentric triangles which is her logo.

Caity Adams showing off one of her custom t-shirts. (Photo courtesy of Caity Adams)

The woman: Caity Adams

The business: All in Fitness, LLC, a personal training, nutrition, and wellness studio

The background: Launched in May 2020 after Caity was laid off from her job at a local gym, All in Fitness managed to keep its doors open as many other gyms closed. Now they have a full schedule and they’re still going strong.

The gear:  OGIO Women’s Endurance Performance Tank, The North Face Mountain Beanie

The design: A nested set of three triangles designed by Caity to represent the letter A in All in Fitness as well as the meaning of the delta symbol change, self-actualization, and a pyramid that one builds to reach the pinnacle as well as the three services her business offers: personal training, nutrition, and life wellness coaching.

Read more: Going All in on All in Fitness with Caity Adams

Three women, wearing matching custom shirts that show the Orthopelvic Physical Therapy logo (a puzzle piece with a skeletal pelvis cut out of it) hold water bottles bearing the same logo.

Dr. Katia McClain, Dr. Kelly Alhooie, and office admin Molli Atallah (Photo courtesy Dr. Kelly Alhooie)

The woman: Dr. Kelly Alhooie, DPT

The business: OrthoPelvic Physical Therapy

The background:  Kelly became a physical therapist after years of battling her own unsolved health issues. Her specialty is pelvic health and her mission is to identify and treat undiagnosed and personal health challenges and increase access to education about these issues.

The gear:  Welly 18 oz. Traveler Insulated Water Bottle and Next Level Tri‑Blend T‑shirt 

The design: A puzzle piece that Kelly’s dad helped create and signifies their multi-faceted approach to their treatment that integrates nutrition, movement, psychology, and pain science 

Read more: Custom Gear for the Office: OrthoPelvic Physical Therapy

Five women smile at the camera with their arms around each other. You can see two of their shirts which both say Cancer Can't Kill Love.

Samantha Siegel, Megan Padovano, Brittany Gormley, Meaghan McGoldrick, and Tiffany Navarro at Cancer Can’t Kill Love 5. (Photo credit: Cait McCarthy Photography)

The woman: Meaghan McGoldrick

The organization: Cancer Can’t Kill Love

The background: Meaghan was just 17 when her father died from lung cancer. When her mother passed from leukemia just five years later, Meaghan’s friends pulled together to stage a benefit concert to raise money for expenses and a memorial donation to the Leukemia & Lymphoma Society. The success of that first event inspired Meaghan to pick up the mantle and turn it into a yearly event. Over the years, the organization grew. Since beginning in 2013, they have raised $135,000 through in-person events and custom gear fundraisers with Custom Ink for multiple organizations including Stand Up to Cancer, the Lustgarten Foundation for Pancreatic Cancer Research, the Dear Jack Foundation, and the Memorial Sloan Kettering Cancer Center.

The gear: Hanes ComfortWash Garment Dyed Crewneck Sweatshirt, Anvil Jersey Tank, Hanes EcoSmart 50/50 Zip Hoodie, Adams Pigment Dyed Hat

The design: Multiple custom fundraising designs created by Meaghan’s friend and organization supporter Megan Padovano

Read more: Cancer Can’t Kill Love Feature Story

A woman holding a plant with more plants in the background wearing a mint green cropped custom sweatshirt that says Home is Where My Plants Are looks down at a dog.

Vivien Chong and her dog Lyla (Photo Courtesy of Vivien Chong)

The woman: Vivien Chong

The fundraiser:’s The Canopy Project 

The background: Vivien has long dedicated her popular Instagram account to share her love of plants with others. She took Earth Day as an opportunity to use her platform to help’s The Canopy Project. They plant new trees to combat environmental degradation and climate change. Not only do trees act as carbon sinks, but they also provide invaluable habitats for wildlife and important ecological services and economic development to nearby communities. Her fundraiser raised enough money to plant more than 200 trees.

The gear:  Alternative Apparel Women’s 50/50 Crop T-Shirt, Next Level Women’s Festival Side Slit Tank, Bella + Canvas Women’s Drop Shoulder Cropped Crewneck Sweatshirt, Champion Double Dry Eco Pullover Hoodie, Bella + Canvas Jersey T-Shirt, Hanes Comfort Garment Dyed Crewneck Sweatshirt 

The design: A “Home is Where My Plants Are” text design featuring some of her favorite plants

Read more: Home is Where the Plants Are

These are just a few of the wonderful women working every day to make their marks on our world. Who inspires you? Share in the comments!

Miellyn is the Director of Marketing Content at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

    Start Designing
    View Comments
    • Amanda Wildman

      How do we get listed in this? I’m a female owner of a Technology Integration firm and I get all of my staff gear from CustomInk! We just recently placed another order because we can’t keep our hats in stock! Other tradespeople on the construction sites LOVE them so much, they are wearing MY logo around! 😊

    Leave a Comment