Custom Ink News & Events

Whether it’s a new hire’s first day or a team celebration, you want the swag you hand out to build a real connection. But as every manager knows, the real test isn’t the moment it’s opened — it’s whether that gear is being used, worn, and loved months later. According to our 2026 Swag Trends Survey, longevity is now the [...]

At Custom Ink, we believe the best gear builds connection. And that’s also the big takeaway from our new 2026 Swag Trends Survey.  We asked over a thousand organizers and buyers what they need for the year ahead, and the answer was clear: there is a decisive move away from “disposable” promos toward retail-quality [...]

Let’s be honest: organizing gear for your team is a big job. You want everyone to feel included, look professional, and actually use the stuff you order. To help you ensure your gear doesn’t end up in the “donate” pile, we’ve asked the experts on our Merch team how to make your team look good and feel even better in [...]

From trade show floors to finish lines, this is the custom swag that defined the year. If we know anything about you – the planners, the doers, the organizers making the magic happen behind the scenes – it’s that 2025 was a year of big goals and even bigger team moments. Every year, we love looking back at the millions of [...]

This year, it’s all about color. The trends we’re spotting show that dusty earth tones, or as our merch expert likes to call them, “Utility Pastels,” are going to be everywhere this coming year.  We like to keep an eye on the industry color announcements and for 2025 they all agree. Benjamin Moore’s Color of the Year is Cinnamon Slate [...]

At Custom Ink, we have always believed in the power of company swag. We know that it’s a great way to make employees feel appreciated and that using swag for things like employee gifts and giveaways, as well as recognizing important events like product launches and anniversaries can make a big difference in employee satisfaction, which [...]