Custom Hats Guide: Everything You Need to Know About Styles, Methods, and Ordering for Groups
Whether you’re looking for custom baseball hats for your company softball team, custom trucker hats for a trade show giveaway, or custom beanies for a winter fundraiser, custom hats have become one of the most popular ways for groups, businesses, and organizations to build brand recognition and team unity. At Custom Ink, [...]
Your Comprehensive Trade Show Marketing Strategy Guide for 2026
As a marketing director or event coordinator, you’re often asked to justify every dollar of a trade show budget in a world that prioritizes digital attribution. Fortunately for you, the data supports the investment. Trade shows remain one of the highest-impact marketing channels available to B2B companies, because nothing [...]
21 Trade Show Marketing Tips That Actually Work in 2026
Trade shows offer a rare concentration of power for B2B companies: 81% of attendees hold buying authority, and the 67% are prospects your sales team hasn’t reached yet, according to CEIR research. But walking onto an exhibition floor without a solid strategy is like showing up to a job interview in pajamas. You might get [...]
How to Attract Visitors to Your Conference Booth: A Pre-Show Checklist
The weeks before a trade show can feel chaotic. You’re finalizing booth graphics, coordinating travel, briefing your team, and somewhere in the middle of it all, trying to figure out what giveaways will actually make people stop. After helping thousands of businesses prepare for conferences and expos, at Custom Ink we’ve [...]
Branded Trade Show Staff Apparel: Custom Shirts & Polos For Conference & Event Booth Teams
Your booth setup and sharp banners catch attention from across the trade show floor. Your tablecloth displays your logo perfectly. But it’s what your team wears that really shapes first impressions. Professional staff apparel establishes instant credibility the moment an attendee walks into view. We’ve helped thousands of [...]
10 Quick and Easy Team Icebreakers (That Pair Perfectly with Branded Gear)
Team-building activities like icebreakers help colleagues get to know one another beyond their job titles and feel included quickly. They’re simple, low-effort ways to help people relax, laugh, and build trust. And they can be especially valuable for remote or hybrid teams, who miss out on spontaneous hallway chats. When you pair [...]
Trade Show Booth Design: Pop-Ups, Backdrops & Display Ideas
Trade shows remain one of the most effective ways to connect with potential customers face-to-face. According to the Freeman 2025 Commercial Trends Report, 32% of trade show attendees are final decision-makers, and another 68% have significant influence on purchasing decisions. That means nearly everyone walking the floor has the power [...]
How Many Giveaways to Order for a Trade Show & Where to Buy: The Bulk Buyer’s Guide
You’ve booked your booth. You’ve designed your display. Now comes the question that keeps trade show first-timers up at night: how many giveaways should you actually order? Order too few, and you’ll run out by lunch on day one. Order too many, and you’re stuck storing boxes of branded stress balls in your office [...]