Lissa has been helping customers create their perfect custom swag at Custom Ink since 2014 and loves to share her insights, tips, and tricks.
Survey Finds Looking Cheap Is Now Companies’ Biggest Fear in Corporate Swag
We’ve all been there. Your new hire opens a sleekly packaged onboarding box, heart full of first-day excitement, only to pull out a custom t-shirt so thin, it feels like an afterthought. The message it sends: This is what we think of you. According to our Custom Ink 2026 Unsung Hero Survey, the biggest fear for those who order [...]
How to Maintain Custom T-Shirts and Apparel: A Complete Care Guide
You put time and thought into designing the perfect custom t-shirts for your team, family reunion, or business. The design looks amazing, everyone loves wearing them, and you want that to continue for years, not just a few wash cycles. The good news is that with the right care, your custom apparel can stay vibrant and comfortable wash [...]
Which Printing Method is Best for Your Custom Apparel? Embroidery, Screen Printing, or DTG
When you’re ordering custom apparel for your team, business, or event, you’ll face a choice that seems simple at first: how should we decorate these items? Screen printing? Embroidery? DTG? The answer depends on several factors, including your design, quantity, budget, and the look you’re going for. After helping [...]
The Unsung Heroes of Swag: New Survey Reveals the Hidden Work Behind Your Team’s Custom Gear
Swag doesn’t just appear. Someone has to make it happen. We surveyed over 500 professionals responsible for ordering custom gear for their teams, and what we discovered surprised even us: the person organizing your company swag is juggling far more than anyone realizes. They’re playing five different roles, working through [...]
17+ Easy Employee Appreciation Day Gifts That Mean the Most
Employee Appreciation Day always falls on the first Friday of March (March 6 for 2026), and if you’re reading this, you’re probably wondering which employee gifts would make your team feel most valued, without having to invest a ton of time or resources into buying them. You want something meaningful, something they’ll [...]
How to Use Branded Apparel to Market Your Business
Your logo on custom apparel does something no digital ad can: it turns every person wearing it into an ambassador for your brand. Whether you’re outfitting your team for a trade show, thanking a client with a thoughtful gift, or giving prospects something useful they’ll keep for years, branded business apparel creates lasting [...]
Custom Work Shirts & Uniforms: The Complete Buyer’s Guide for Businesses
A matching custom uniform builds instant trust with your customers and turns every job into a branding opportunity. But as a business owner, you shouldn’t have to guess which fabric or fit will actually hold up and look good in the field. Whether you’re outfitting a restaurant crew, a sales team headed to a trade show, or [...]
Custom Apparel Guide: Design, Manufacturing, and Ordering for Your Business
When your team shows up in matching branded apparel, something shifts. Customers remember you. Employees feel part of something bigger. And your business looks professional without saying a word. At Custom Ink, we’ve helped thousands of businesses outfit their teams with custom apparel, from local restaurants and landscaping crews [...]