Inspiring Women in Business
In honor of International Women’s Day on March 8th, we’re celebrating woman-run businesses, organizations, and fundraisers. Their leaders use custom gear from Custom Ink to advertise their brands, make their marks, and raise money and awareness for causes they care about. Find out how below.
The woman: Tatiyana Nicholson
The business: Nova Electric, a New York-based electrical company and certified Women’s Business Enterprise National Council business
The background: President and co-founder Tatiyana started Nova Electric in 2014 with her husband, Neil. Their team consists of more than 60 people and they provide power and disaster recovery services to the greater Manhattan area.
The gear: Port Authority Value Fleece Jacket, Under Armour Performance Polo, Port Authority Women’s V-Neck Sweater, Hanes Authentic T-shirt, Gildan Ultra Cotton Long Sleeve T-shirt
The design: The company logo, phone number, and URL
Read more: Dressing to Impress on the Worksite
The woman: Natasha Samuel
The business: Shine with Natasha, a social media strategy consulting business
The background: Natasha started her business four years ago in her college apartment, and now has a staff and successful Instagram where she offers resources to her followers and advertises her services as an Instagram educator, speaker, podcaster, mentor, and coach.
The gear: Bella + Canvas Women’s Tri-Blend T-shirt, Bella + Canvas Women’s Drop Shoulder Cropped Crewneck Sweatshirt
The design: Hand-illustrated word art that says “Keep Shining” created by the team’s designer
Read more: How to Help Your Business Shine Through Social Media
The woman: Becca Isdale
The fundraiser: SeekHer Foundation, a non-profit organization that advocates for stronger mental health initiatives for women and provides scholarships for emerging community leaders working toward these goals
The background: Becca, a creative entrepreneur and lifestyle coach ran a “Women can. Women will.” fundraiser with Custom Ink that helped support the SeekHer Foundation. The funds were raised to help fight the stigma around women and mental health, along with supporting social initiatives that help women thrive in their work, life, and well-being.
The gear: Bella + Canvas Women’s Drop Shoulder Cropped Hoodie, Bella + Canvas Jersey T-shirt, Hanes EcoSmart 50/50 Crewneck Sweatshirt, Anvil Women’s Freedom Muscle Tank
The design: An image specifically created for the campaign by an artist from Custom Ink’s Design Services
Read more: Embracing Creative with Becca Isdale
The woman: Caity Adams
The business: All in Fitness, LLC, a personal training, nutrition, and wellness studio
The background: Launched in May 2020 after Caity was laid off from her job at a local gym, All in Fitness managed to keep its doors open as many other gyms closed. Now they have a full schedule and they’re still going strong.
The gear: OGIO Women’s Endurance Performance Tank, The North Face Mountain Beanie
The design: A nested set of three triangles designed by Caity to represent the letter A in All in Fitness as well as the meaning of the delta symbol change, self-actualization, and a pyramid that one builds to reach the pinnacle as well as the three services her business offers: personal training, nutrition, and life wellness coaching.
Read more: Going All in on All in Fitness with Caity Adams
The woman: Dr. Kelly Alhooie, DPT
The business: OrthoPelvic Physical Therapy
The background: Kelly became a physical therapist after years of battling her own unsolved health issues. Her specialty is pelvic health and her mission is to identify and treat undiagnosed and personal health challenges and increase access to education about these issues.
The gear: Welly 18 oz. Traveler Insulated Water Bottle and Next Level Tri‑Blend T‑shirt
The design: A puzzle piece that Kelly’s dad helped create and signifies their multi-faceted approach to their treatment that integrates nutrition, movement, psychology, and pain science
Read more: Custom Gear for the Office: OrthoPelvic Physical Therapy
The woman: Meaghan McGoldrick
The organization: Cancer Can’t Kill Love
The background: Meaghan was just 17 when her father died from lung cancer. When her mother passed from leukemia just five years later, Meaghan’s friends pulled together to stage a benefit concert to raise money for expenses and a memorial donation to the Leukemia & Lymphoma Society. The success of that first event inspired Meaghan to pick up the mantle and turn it into a yearly event. Over the years, the organization grew. Since beginning in 2013, they have raised $135,000 through in-person events and custom gear fundraisers with Custom Ink for multiple organizations including Stand Up to Cancer, the Lustgarten Foundation for Pancreatic Cancer Research, the Dear Jack Foundation, and the Memorial Sloan Kettering Cancer Center.
The gear: Hanes ComfortWash Garment Dyed Crewneck Sweatshirt, Anvil Jersey Tank, Hanes EcoSmart 50/50 Zip Hoodie, Adams Pigment Dyed Hat
The design: Multiple custom fundraising designs created by Meaghan’s friend and organization supporter Megan Padovano
Read more: Cancer Can’t Kill Love Feature Story
The woman: Vivien Chong
The fundraiser: EarthDay.org’s The Canopy Project
The background: Vivien has long dedicated her popular Instagram account to share her love of plants with others. She took Earth Day as an opportunity to use her platform to help EarthDay.org’s The Canopy Project. They plant new trees to combat environmental degradation and climate change. Not only do trees act as carbon sinks, but they also provide invaluable habitats for wildlife and important ecological services and economic development to nearby communities. Her fundraiser raised enough money to plant more than 200 trees.
The gear: Alternative Apparel Women’s 50/50 Crop T-Shirt, Next Level Women’s Festival Side Slit Tank, Bella + Canvas Women’s Drop Shoulder Cropped Crewneck Sweatshirt, Champion Double Dry Eco Pullover Hoodie, Bella + Canvas Jersey T-Shirt, Hanes Comfort Garment Dyed Crewneck Sweatshirt
The design: A “Home is Where My Plants Are” text design featuring some of her favorite plants
Read more: Home is Where the Plants Are
These are just a few of the wonderful women working every day to make their marks on our world. Who inspires you? Share in the comments!
Amanda Wildman ( )
How do we get listed in this? I’m a female owner of a Technology Integration firm and I get all of my staff gear from CustomInk! We just recently placed another order because we can’t keep our hats in stock! Other tradespeople on the construction sites LOVE them so much, they are wearing MY logo around! 😊
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