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Font of the Week — Archer

by Lissa Eckert

in Font of the Week


Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart Living— the magazine wanted a “straightforward”, yet personable font, and Archer evolved into just that.

As described in the overview of Archer on, Frere-Jones and Hoefler wanted to create a font that pulled from the “ordinary” world of traditional Antique fonts with the modern flair of Geometrics. Archer became a favorite for it’s fun take on a familiar style.

Our Font of the Week images are created by Emily Clark, an Expert Production Artist at CustomInk and a self-declared font addict. Font of the Week fuels Emily’s passion to research and learn more about beloved typefaces like Archer. What font should Emily feature next? Sound off in the comments below!

About the Author - Lissa Eckert

Lissa is the SEO Content Coordinator at CustomInk. She aims to create content that engages and inspires our customers. Lissa thinks it would be really cool to one day see an idea of hers brought to life by a customer's order!

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