Custom Ink News & Events

Wedding Venue Customer Spotlight: The Barn at Willow Brook

When Betsy Madden’s daughter, Kelly, was getting married, they simply could not find a venue. The family knew exactly what they were looking for, but there wasn’t one place that had everything that they wanted. Then they found a plot of land. “We saw this breathtaking piece of land, sitting among rolling hills, decades-old horse farms, amazing wineries and with its own babbling brook! We immediately fell in love,” says their website. “We turned our frustration into action and set out to create a wedding destination, offering a charming, boutique style venue, catering to smaller, more intimate weddings, where arbitrary obstacles would never stand in the way of our couple’s dream.” Years later, their vision lives on in a thriving wedding venue in Leesburg, Virginia called The Barn at Willow Brook where they use custom products from Custom Ink to help market their small business.

They got long sleeve t-shirts with their logo for their staff to stay comfortable and look professional while working. “The t-shirts also have a great functional aspect in that on wedding day, the couple, their wedding parties, friends and families can easily recognize the staff for when they need assistance from Willow Brook,” says Betsy. The shirts are useful offsite too. “The custom gear helps to bring awareness to our business… out in the local community. Loudoun County is one of the most popular wedding venue destinations in the country but is still a close-knit community, so we love to wear our Custom Ink shirts in the community to help build our brand and also to network with other Loudoun County vendors.”

“We get so many comments from our wedding guests and couples when they see us in our Custom Ink Willow Brook t-shirts. Everyone not only feels welcomed at the venue, but the custom t-shirts really enhance our brand of being a family business that cares about our couples, their families, and guests.”

two men, three women, and a baby all wearing matching custom t-shirts

The Madden family at The Barn at Willow Brook. (Betsy, second from left; Kelly, center)

Now that they’ve seen the success of the shirts, the family is looking to expand into more custom products as they grow. “We hope to order other Custom Ink gear such as coffee mugs as gifts to our couples and hoodies.” Betsy says they’ll keep coming back to Custom Ink because, “from beginning to end, the Custom Ink support team was easy to work with and very helpful in all aspects of design and production. As a very busy small business owner, I value a customer service team that is knowledgeable about the product and can answer questions quickly and is so nice to work with.”


Miellyn is the Director of Marketing Content at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

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