Product Spotlight

7 Ideas For How To Reopen Your Small Business

With small businesses reopening across the country, many business owners are looking for ways to reopen safely and easily. Getting back to business might mean that things look and feel a little bit different than they did a few months ago, but that doesn’t mean you can’t be prepared. We have ideas for how you can gear up with custom personal protective equipment for your crew, refresh your current custom gear for staff and for sale, and raise money for reopening with a fundraiser. See below for those ideas and more.

1. Get custom masks for your crew

It’s a good idea to provide custom masks for your employees—they can help everyone feel safer and make it easier for them to feel good about coming to work. We have a number of different kinds of masks to choose from, so you can be sure to find something to fit your needs and your budget. The staff at the Russells Salon in Flowood, Mississippi got custom masks for their stylists and sent us a note about it that said Thank you CUSTOM INK. for helping us open our salon with safety and style!”

2. Provide masks for your customers

It’s also a good idea to have extra masks on hand near the door for customers who didn’t bring their own. You can provide thin masks for use in-store or make custom masks to use as giveaways so that your fans can rep your brand even when they aren’t in your shop.

3. Supply sanitizer

It’s a good idea to have plenty of hand sanitizer by the door and in high-traffic areas so that store visitors can keep their hands clean. You can also provide custom hand sanitizer as giveaways—our individually wrapped packets are super easy to hand out to customers.

4. Refresh your logo gear

While you’re in the process of ordering masks, it isn’t a bad idea to take a look at your existing logo gear. Now’s your opportunity to get new custom t-shirts in a different color or other custom products you haven’t had before. You can re-stock your store and refresh your employee’s uniforms all at the same time.

5. Create a new logo or design

Make a new logo or create limited edition custom products in our easy-to-use Design Lab. We have lots of art, fonts, and colors to choose from. With our cool tools, you don’t have to be a designer to make great gear.

6. Welcome packs for employees

You can show your team how much you missed them by putting together welcome-back packs stuffed with custom gear. Greet them with a custom tote bag filled with a custom mask, t-shirt, sweatshirt, and hat to make that first day back special. Add a custom touchless door opener and travel size antibacterial sanitizing wipes for a lasting impression.

7. Raise money for your reopening by hosting a fundraiser

You can give your community a new way to show their support by hosting a custom gear fundraiser. Whether you want to sell t-shirts, masks, or something else with your logo, you can sell custom products and raise funds for whatever you need to get back in business again—all without having to put any money up front.

Southern Paws, a nonprofit dog rescue in New Jersey told us, “We have been selling masks to help us raise money during the Covid-19 pandemic to help pay our medical bills during this crazy time.” They sold out in 24 hours and had to put in another order to keep up. Their supporters had a new way to help keep them afloat and the cute dog face design surely made a difference in how many they sold. They did the fundraiser themselves, but with our Fundraising platform, you can set up your custom mask design and let Custom Ink do the rest.

There are many ways to make getting back to business work for you. No matter what you decide, you can make everyone feel more comfortable and connected if you put just a little extra work in on the front end. Get started today.


Miellyn is the Copy Manager at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

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