Elevate Your End-Of-Year With Custom Gifts

As we approach the end of the year, it’s the perfect time to say “thank you” to your clients for their support and plan ahead to reach new customers in 2024. Custom corporate gifts are powerful tools, ensuring that your brand stays top of mind for your existing network and increasing brand awareness over time. In fact, according to the Advertising Specialty Institute’s 2023 Ad Impressions Study, promotional products beat out radio, newspapers, TV, magazines, mobile, and even the internet as U.S. consumers’ favorite type of advertising.

The 22 oz. Thor Copper Vacuum Insulated Drinkware Gift Set

Custom, branded corporate gifts are not just a token of appreciation. These marketing powerhouses increase customer loyalty and boost brand visibility. Every use of the gift opens the door to generating new impressions, reaching potential clients, and strengthening relationships with existing ones. And the best part? Custom Ink’s array of products available for customization is vast, ranging from calendars and planners to tech accessories, drinkware, outerwear, and more.

According to ASI’s study, gifting logoed merchandise yields substantial returns on investment. The study found that 30% of consumers are more likely to do business with an advertiser that gave them custom drinkware. This is a significant statistic, highlighting the incredible potential of using customized gifts as a marketing strategy. Drinkware is the perfect thoughtful gift for clients, as it combines style and function—one particularly popular option is the Stanley Quencher H2.0 FlowState Tumbler, a trendy and sustainable pick for displaying your logo.

The Stanley 40 oz. Quencher H2.0 FlowState Tumbler

Custom outerwear is another excellent choice for client gifting. According to ASI, a half-zip fleece worth $30 has a cost per impression of less than half a cent, making these gifts a prudent investment. Imagine the brand visibility that vests, jackets, and other outerwear could deliver every time they are worn. Each use becomes an opportunity for a visible promotion of your brand, gaining the attention of potential customers. The Stormtech Nautilus Quilted Insulated Vest is a versatile style, perfect for layering.

When it comes to choosing the right style for your clients and customers, there are numerous categories of branded products to explore. Blankets can offer warmth and comfort associated with your brand during winter, tech gadget accessories can be constant reminders on a client’s desk, and a branded pen becomes a tool to spread your brand with every use. Think about your clients’ geographical location—ASI’s study shows that outerwear and fleece are most popular in the Northeast, whereas the Southwest market favors performance wear, like moisture-wicking polos. No matter what you choose, a thoughtful and unique gift is a great way to connect with your clients or customers and show that you appreciate their business.

The Field & Co. Debossed Campster Picnic Blanket

End-of-year gifts are more than just a token of appreciation—they strengthen client relationships and also work as silent ambassadors of your brand, ensuring it’s seen and noticed throughout the year. By leveraging the power of custom gifts, you portray your brand as memorable and create a lasting impression that extends far beyond the holiday season. Seize the opportunity to elevate your brand visibility. Make the last impression of the year the most impactful one with customized corporate gifts.

Ready to get started? Shop our custom gift selection here.