Product Spotlight

20 Trade Show Giveaway Ideas to Help Your Company Stand Out

The season of trade shows is upon us, so it’s time to start thinking about which branded gifts will leave a lasting impression. Many trade shows are returning to in-person events, while others will either remain virtual or give the option of both. This change presents the opportunity to create trade show giveaways that will have a meaningful impact on those who may be going in person and deeply engage those who are joining virtually. Perhaps more importantly, giving custom gifts that people will actually use and want to keep can increase their value and make their trade show experience more memorable. Our experts have put together our favorite picks for trade show giveaway ideas!

A spiral-bound notebook with colored tabs for easier organization and a pen attached for ease of access.

Eco Spiral Notebook with Pen and the Souvenir Plastic Cover Notebook with Vertex Pen

Custom notebooks with pens are one of the most practical choices for trade show giveaways, and we have a variety! Choose from sustainable options like the Eco Spiral Notebook with Pen or treat everyone to the Souvenir Plastic Cover Notebook with Vertex Pen, which has excellent features like an interior pocket and four color dividers. A notebook is an excellent way to engage those attending in person and virtually.

A vertical row of variously colored Pilot G2 Premium Gel Roller Pens.

Pilot G2 Premium Gel Roller Pen and Papermate InkJoy Click Pen

Custom pens have long been a fantastic way to spread brand awareness, and having a pen that writes smoothly and comfortably is (in our opinion) completely underrated. Luckily, we offer high-quality brands like Pilot Pens and Papermate Pens to be branded with your custom logo. Add your company logo to the ever-popular Pilot G2 Premium Gel Roller Pen or the Papermate InkJoy Click Pen, which comes in nine colors for ultimate flexibility! 

A gray Essential Zip Convention Tote Bag filled with essential items.

Essential Zip Convention Tote Bag and Recycled Cotton Convention Tote Bag 

People need totes to carry all of their awesome swag from the trade show, and these custom tote bags’ durability and versatility will have them using these totes long after it’s over. The Essential Zip Convention Tote Bag has tons of space for all of your essentials as well as a zip top to safely keep everything inside. The Recycled Cotton Convention Tote Bag is a great choice for showing off your brand in an eco-friendly way.  

Give your clients something to brag about with The North Face Stalwart 15" Computer Backpack

The North Face Stalwart 15” Computer Backpack and Timbuk2 Authority Deluxe 17” Computer Backpack

If custom totes aren’t really your style, check out our great selection of custom backpacks! The North Face Stalwart 15” Computer Backpack is stylish and packed with features. The large main compartment has a padded 15” laptop sleeve while the front compartment features secure zip pockets, a tablet sleeve, and a key fob pocket for easy organization. Two exterior water bottle pockets make it easy to stay hydrated all day. For a little extra room, check out the Timbuk2 Authority Deluxe 17” Computer Backpack with its 17” laptop sleeve and internal organizer. This style also features a luggage pass-through to make traveling with it a breeze.

Stay germ-free with Full Color 0.5 oz. Squirt Hand Sanitizer for your trade show giveaways. This bottle comes in five colors, but the one pictured is a blossom pink with a white label that says, "Your Design Here."

Full Color 0.5 oz. Squirt Hand Sanitizer and 1 oz. Hand Sanitizer with Silicone Lanyard and Holders

With all the hustle and bustle of conferences or trade shows, having some hand sanitizer is, well, handy! Add your logo to bottles of Full Color 0.5 oz. Squirt Hand Sanitizer and choose which color best suits your brand. For even more convenience, add your custom design to 1 oz. Hand Sanitizer with Silicone Lanyard and Holders, so that your recipients will always be germ-free—either with bottles dangling from their necks or clipped to their belt loops.

A purple vinyl decal with an example custom logo design.

Custom Vinyl Decals

As we’re sure you’ve noticed, people put custom stickers on everything: cars, laptops, water bottles, phones, skateboards, notebooks, and pets! Okay, maybe not the last one, but we see them everywhere. Custom vinyl stickers and decals are a fun and easy way to boost brand awareness and give people an opportunity to use their trade show swag creatively.


A mint green Laser Engraved Aluminum Bottle Opener Keychain

Custom Keychains

A custom keychain may seem like a small gift, but if you pick the right one it can be used for years to come. Make your custom keychains more memorable by choosing one with another use, such as the Laser Engraved Aluminum Bottle Opener Keychain, Laser Engraved Large Carabiner Keychain, and Customized Touchless Door Opener with Stylus. Custom laser engraving also adds a sleek and professional look. You can also easily upgrade your trade show giveaways by pairing keychains with other custom products.

These JBL Tune 215TWS True Wireless Earbuds in White will be a hit for your trade show giveaways.


Custom Tech Accessories

We’re adding new products all the time, and custom tech accessories are a fast-growing category at Custom Ink. Make your trade show giveaways more tech-savvy with useful and often appreciated gifts, like the custom Mini Security Webcam Cover, which holds some prime real estate on laptops and computer setups. And we’re sure everyone will ask where the recipients got those nifty tools, but they’ll know thanks to your front-and-center logo! Custom headphones, like JBL Tune 215TWS True Wireless Earbuds, are other oft-appreciated gifts because they provide some time to tune out and recharge after (or during) a long day of being in crowds.

The Laser Engraved Plank 5,000 mAh Bamboo Wireless Power Bank has an elegantly engraved logo and comes with a white power cord.

Speaking of recharging, make sure everyone has enough juice to get them through the day with power banks and chargers bearing your custom logo. The sleek Laser Engraved Plank 5,000 mAh Bamboo Wireless Power Bank works as a wireless charging pad and a regular power bank. The Three Port 10,000 mAh Power Bank has enough to charge one phone and two more for anyone who needs a boost. Empower your group with these unique custom products!

A powder blue MiiR Laser Engraved 12 oz. Vacuum Insulated Camper Mug with clear lid.

Miir Tumblers and Water Bottles 

Custom drinkware is an endlessly useful and beloved choice for trade show giveaways. They look high-end and professional while easily gaining the visibility of your brand. Miir Tumblers and Water Bottles elevate your design with their sophisticated yet simple look and custom laser engraving. 

The TravisMathew Women's Crestview Performance Quarter Zip Sweatshirt in the color Vintage Indigo Heather is being worn by a woman and features "Your Design Here" on the left chest.


Round out an exceptional selection of gifts with TravisMathew apparel. TravisMathew offers versatile and high-quality activewear that can be worn to the office or while running errands. This collection is sure to be appreciated by any recipient. Choose from polos, quarter zip sweatshirts, and hats that will have everyone looking stylish and feeling comfortable.


Gifts and trade show giveaways are an excellent way to engage and connect with your groups, so make them count with custom apparel and accessories that will create a memorable experience. 

Stephanie Self loves to tell stories and expose new perspectives through writing. When she's not typing on a laptop or buried in a book, she loves watching horror movies and pro wrestling, playing video games, and snuggling with her cat, CleoCatra. Lest you should think she never sees the light of day, she also spends time practicing hot yoga, hiking, and traveling.

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