Sustainable Corporate Gifts Guide: Premium Green Merchandise for Employees and Clients
70% of employees aged 25–34 say their opinion of a company improves when gifts are made sustainably, according to our Sustainable Corporate Gifts Survey. That’s the workforce cohort most companies are spending the most to attract and retain. The business case for sustainable corporate gifts is a relationship strategy, not a just [...]
The Real Cost of Sustainable Swag: Materials, Pricing, and How to Avoid Greenwashing
The most common objection to sustainable swag is the price tag. A recycled-content tee costs more than a standard one. A B Corp-certified water bottle runs more than a plastic giveaway bottle. That’s real, and it’s worth talking about honestly. What’s also real: 47.6% of swag organizers say seeing their items [...]
The 11 Best Eco-Friendly Promotional Products
The basic plastic water bottle is now the single most overdone trade show giveaway item, named by 28% of event organizers in our 2026 Swag Trends Survey. At the same time, sustainability jumped to the #2 most important feature buyers look for when selecting promotional products, trailing only longevity and quality at 44%. Those [...]
Sustainable Swag: A Guide to Eco-Friendly Branded Merchandise
Sustainable promotional products are now a $3.69 billion segment of the U.S. promo industry, up roughly 20% from the prior year, according to PPAI’s 2024 Sales Volume Estimate. That number reflects something buyers already sense: the pressure to align branded merchandise with sustainability commitments has moved from “nice to [...]
How to Choose and Customize the Right Tote Bag
A custom tote bag is one of the most versatile things you can order. Right for a trade show giveaway, a wedding welcome kit, a new employee’s first day, a school fundraiser, or a community organization selling merch. The challenge is that picking one well requires a few decisions most people skip. Cotton canvas, polyester canvas, [...]
How to Print a Logo on Any Bag: Paper, Plastic, Burlap, Canvas, and More
The right way to print a logo on a bag depends almost entirely on what the bag is made of. A method that looks incredible on a cotton canvas tote can crack and peel on a plastic bag. The technique used to brand paper bags at scale requires industrial equipment most print shops don’t own. Burlap presents its own challenges that [...]
The Real Math on Promotional Bags: ROI, Pricing, and How to Build a Bulk Bag Strategy
Most advertising disappears the second the impression is over. A TV spot ends. A banner ad scrolls past. A social post gets buried. A custom bag keeps working for months after you paid for it. According to the ASI 2023 Ad Impressions Study, a single branded bag generates 1,940 impressions over its lifetime, and 43% of recipients keep it [...]
Custom Bags and Backpacks: A Style-by-Style Guide to Logo Bags, Custom Event Bags, and More
Few things get used as often as a bag. A wedding guest carries a tote through an entire weekend. A new hire brings a backpack into the office every single day. A trade show attendee loads up a convention bag and hauls it through a venue for hours. That’s why custom bags work so well across such different occasions — the product [...]