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Custom Products Perfect for Small Business Branding

Posted By Lissa Eckert

Did you know the first promotional products (commemorative buttons) were produced in 1789 when George Washington was elected president? But things have definitely changed since then. It’s 2018 and promotional products are everywhere you look! So, how do you stand out in the crowd? In celebration of National Small Business Week, here are our top three tips on marketing your business with the right custom products:

    Tip #1: Upgrade the classic promotional t-shirt

tree company t shirt

T-shirts will always be heavy hitters! In a recent survey, We found that more than 30% of those polled said the #1 swag item they’d like to receive is a t-shirt. Upgrade from the basic promotional t-shirt by choosing a tee with soft heathered fabrics (think of a vintage styled, comfortable tri-blend) or trendy pockets. Printing your logo with metallic or glow-in-the-dark ink is another way to make your company stand out and get people talking.

Want to shop this tee? Check out all the great colors this Comfort Colors 100% Cotton T-shirt comes in!

    Tip #2: Customize name brand gear with your logo

cosmetic company pullover

It makes sense that popular retail brands are catching on in the world of customized products! Brands like The North Face, Under Armour, and GAP are already widely recognized brands known for their quality. Adding your logo alongside theirs will make your brand stand out and show you mean business! Name brand gear also makes great employee or client appreciation gifts.

Love this pullover from The North Face? Check out all the customizable North Face products we offer!

    Tip #3: Give them something to stay connected

custom speaker for business

In a world where staying connected is key, tech accessories like power banks, USB charging hubs, wireless speakers, and headphones/earbuds are a necessity. Handing out one of these favorites is a great way to ensure that consumers stay connected to your brand long after the event is over.

Check out more custom tech accessories from Custom Ink.

Act on these tips to successfully promote your brand with Custom Ink. We make the ordering process fun with easy-to-use design tools, caring customer service, high-quality merchandise, and on-time delivery. Get your brand out there!


Lissa is the Site Content Specialist at Custom Ink. She hopes to create content that engages and inspires customers. Lissa loves to see ideas of hers brought to life by customer's orders!

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