Fundraising
How to Promote Your Booster Campaign with Facebook Live
People of all ages love video. Truly, how many puppy or kitty videos have you already watched today? But here are a couple stats to put the video craze in context: On average, people spend 5.5 hours watching video every day. Next year, video will make up a whopping 69 percent of all consumer Internet traffic. Video works. Seventy percent [...]
Planning an Annual Giving Campaign: 7 Steps to Success
As most nonprofits already know, planning an annual giving campaign is no easy feat. Annual fund campaigns are perhaps the most comprehensive and extensive efforts that organizations have to plan out. They take a lot of time, money, and strategy. However, while planning might be a challenge, annual campaigns are extremely important to [...]
3 Psychological Tips to Convince People to Give
Launching a fundraiser with Booster has lots of natural advantages. Booster has executed thousands of campaigns, shipped hundreds of thousands of t-shirts and raised millions of dollars for good causes. It’s great too that your fundraiser has a built-in incentive for supporters: they get a great t-shirt that you designed. Still, [...]
Forget Direct Mail. Why Your Nonprofit Should be Crowdfunding Instead
Nonprofits tell me all the time that their fundraising is stuck in the mail – direct mail to be exact. Here’s how one nonprofit executive from a very large organization explained the problem, and the solution I offered. “Joe, our direct mail efforts are still working, but it’s costing us a fortune. And most people who donate [...]
The 4 Elements of a Great Design
Creating a great design is easy! At Booster, we’ve seen thousands of designs. As a result, we’ve learned a lot about what works, and the good news is that making a great design for your Booster really isn’t all that complicated. I’ve boiled it down to 4 key elements that you can use to make a great design. [...]