The State of Women at Work in the U.S.
Women face challenges that uniquely shape their work experiences—whether that’s seeking equitable compensation, career advancement, or healthy work-life balance. Meanwhile, at home, women also often have a “second shift” during which they carry the responsibilities of caregiving and housework while also carrying the “mental load,” or the [...]
America’s Top Band T-Shirts
Ever wondered which band t-shirts are America’s favorite? We dug into Google search volume data and surveyed 1,000 Americans to bring you the latest insights on the nation’s most loved artist merch. Ready to see where your favorite bands rank across the U.S.? Whether you’re a die-hard fan or just love the aesthetic, join us as [...]
Fashion MVPs: Ranking Sports Stars’ Fashion and Team Merch
Some of America’s current sports legends are known for more than their athleticism. Our latest study tackles athletes’ wardrobe choices, from the NFL to the NBA, rating the cool, edgy, and sometimes wild looks that make headlines. We surveyed NFL and NBA fans about the outfit choices of players and coaches to find the best [...]
How Americans Promote Their Favorite Musicians
How music fans support their favorite artists has evolved far beyond attending live shows and buying albums. Music enthusiasts express their admiration in many ways, from sporting branded merch to streaming tracks on repeat and following social media pages. But what types of music merch do fans want, and where do they want to buy it? [...]
Dressing the Part: The CEO Style Effect
Have you ever thought about how a CEO’s outfits affect how their employees (and the whole world) see them and their company? To find out more about the CEO style effect, we surveyed over 1,000 Americans about whether they prefer their business leaders in sharp suits or cool, casual gear. We also used the opportunity to search for [...]
Fashion Inventory: Unpacking the Average Closet
What does your closet say about you? In our latest exploration, we’ve sifted through the average closet in the U.S. and U.K., revealing the stories and cherished items within. From garments we can’t part with to those influenced by the latest trends, this article unfolds the fabric of our wardrobe decisions and unveils a balance of [...]
America’s Bond With Portable Drinkware
Are you a part of the portable drinkware brigade? Eco-conscious Americans are opting for stylish and sustainable reusable water bottles, but beyond preserving the environment, this movement is also about hydrating in style. We wanted to know how Americans feel about their water bottles and how their vessel choices might impact their [...]
Bridging the Gap: Best and Worst U.S. Cities for Third Places
When we all clock out from work, where do we go? For many remote workers, that might be nowhere. Since the COVID-19 pandemic, activities that once required going to another place can often be done with only a Wi-Fi connection. In addition to working from home, people can socialize, work out, shop, eat food from restaurants, shop for [...]