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5 Ways Custom Gear Can Connect Your Business in 2021


Custom gear can make people feel connected like nothing else. Let us help you plan for the new year and concentrate on building the community within your businesses and teams. Planning ahead for the year can make all the difference. We have a few ideas for how you can use custom t-shirts, polos, water bottles, and more to keep your teams close.

1. Get Branded Gear for Your Teams

Providing branded gear and accessories to your team can help build a strong company culture. A study conducted by Jobvite shows that 88% of job-seekers say culture matters when applying at a company. 46% deem it “very important” and 32% would be willing to take a 10% pay cut to do work that they are interested in or passionate about. You can make people feel more connected to the company and their jobs and help them look and feel like a team by giving them custom gear with your company logo.

Gear suggestion: Sweatshirt blankets are a cozy addition to any home office kit.

2. Send Corporate Gifts to Your Customers and Clients

Sending your clients branded gear they can use every day and you’ll be sure to stay top of mind. Choosing the right custom product to promote your brand can make all the difference. According to a study by ASI Central, a single custom jacket can make more than 6,000 impressions for your brand. 33% of custom pens are kept by the recipient and 42% are given to someone else, making it easy to reach a whole lot of people you’ve never even had direct contact with.

Gear suggestion: Bluetooth Headphones are an everyday must-have in 2021.

3. Increase Employee Engagement Through Recognition Programs

Show your teams you’re invested in them, that you recognize their work, and that you want them to feel connected by sending care packages directly to your team members. According to a poll by Gallup, companies with highly engaged teams have 21% higher profitability, better productivity, and even fewer accidents. Recognition programs where employers recognize important milestones or achievements can also increase employee happiness and retention. We did a little bit of our own research on techniques successful companies use to reward their employees with custom gear.

Gear suggestion: Reward employees with custom USA-Made t-shirts.

4. Create Employee Onboarding Packages

Make new employees feel welcome with branded company gear. A study conducted by Brandon Hall Group for Glassdoor shows that strong onboarding increases retention by 82% and productivity by 70%. Taking the time to get a new employee up-to-speed on the company culture can pay off by helping them feel welcome and more invested in the company long-term. It can also positively impact productivity and morale across the team.

Gear suggestion: Help them feel like they belong with a classic baseball hat with your company logo.

5. Get or Refresh Employee Uniforms

Refreshing your uniforms can keep your crew looking and feeling great.  According to research conducted by YouGov Galaxy Australia for Cargo Crew, 93% of people think stylish uniforms reflect well on a company. They also found that most customers like to see staff in uniforms because it’s easy to tell who works at a company. Uniforms make it easier for employees, too, as it takes some of the guesswork out of what to wear to work. Even if you already use custom uniforms for work, you can’t just buy them once and forget it. Keeping your uniforms fresh can show that you care about your company and how it comes across to others.

Gear suggestion: Custom Polos make great uniforms.

Whether one or all of these ideas fit with your business, you should start thinking about what your custom gear needs will be for the year to come and make your plan now so that you can make the most of your 2021. If you need guidance don’t hesitate to reach out to one of our friendly reps to get started today!

We created an infographic featuring some of the facts we found so you can share it with your teams!


Miellyn is the Copy Manager at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

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