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Plant Savvy Gets New Merch with a Custom Fundraiser

Savannah Toal’s life changed all because of one little plant that could. When this plant survived, it ignited her passion for all things green. A lifelong content creator with a background in marketing, Savannah was able to combine her three interests and share her hobby with the world through Plant Savvy which includes a successful blog and a TikTok devoted to plant care. Now she’s using her success to create merch through a fundraiser that supports her passion and raises money and awareness for future gardeners of America through The American Horticultural Society.


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A post shared by Plant Savvy (@plantsavvyco)

We’re inspired by Savannah’s story and we think you will be too:

“Well I always grew up around plants. My grandma is one of my biggest inspirations. She is an animal rehabilitator and nature woman. She has her own garden and plants fill her house. My mom followed suit and has plants all over her house so from a young age I was always surrounded by plants. 

In 2015, I moved to Nashville to go to college. At the time I was dating this guy that lived in this dungeon of a home and I decided that it would be nice to fill it up with some plants. At this time I was also feeling the need to take care of something else and plants just seemed the next best thing to a dog. I bought five different plants and almost all of them died except for one (I still have it). Then I moved into my own place and started filling it up with plants. 

I think that’s where my obsession came from was having my own place and needed it to be filled with green. I bought books, researched, and just really dove into everything plants. I wasn’t really thinking of making anything out of it until Covid hit. I really started to think about my relationships, my career, and about what I really wanted to do. I decided “hey I should start a plant blog”. 

My friend who helped me with my logo pushed me to get a TikTok. I didn’t think much of it. I just got on there and started sharing things that I enjoyed and people really started following along. I was amazed and also extremely scared because I did not expect my videos to “blow” up. 

I finally got my blog off the ground and people are enjoying it. I’ve met so many wonderful people in the plant community and have gotten so many wonderful pen pals to trade plants with and exchange letters. This really has been an escape for me and I’m just really proud of myself for taking the leap. So many people were already sharing plant stuff and had plant IG’s. It’s very easy for people to say ‘I can’t do that because that person is already doing it better than me or doing it in general.’ I just decided I wasn’t going to compare myself to anyone else. We all have to start somewhere.”

When it came to creating custom merch, Custom Ink was able to help Savannah set up her fundraiser and create custom designs for her new line. “Custom ink helped me to bring to life an idea I had and I’m very glad that they wanted to work with me… I was really proud of everything we accomplished together.”

You can see and support Savannah’s Plant Savvy custom merch fundraiser on Custom Ink’s Fundraising platform.


Miellyn is the Copy Manager at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

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