Product Spotlight

8 Products to Sell to Promote Your Small Business

Posted By Kate Degen

Trying to get the word out there about your small business? At Custom Ink, we love the idea of selling custom products with your unique logo as a way to show off your brand long after they’ve left your business. A one of a kind t-shirt or unique mug with your logo are sure to remind customers old and new of how great of an experience they had with you. Whether you’re trying to grow your wellness brand or are looking for a fresh idea for your coffee shop, we have tons of products that can help take your business to the next level, simply upload your logo onto a fave from our list of top products to get started.

8 Products to Sell to Promote Your Small Business

  1. T-shirts
  2. You can’t go wrong with a t-shirt. A tee is the perfect place to start if you’re looking for custom gear for your business. Not only can you and your staff wear them to promote on the go, but it’s an easy sell for anyone who wants to support you. Right now we’re loving the Bella + Canvas Tri-Blend T-shirt. It has a trendy fit but a classic look that everyone will love. It’s great for small businesses because it comes in over 40 awesome colors so it’s easy to find something to match your brand. And, the silky smooth luxurious fabric will have these flying off your shelves as soon as you stock them.

    Photo Credit: @melissachanel

  3. Drinkware
  4. Mugs, koozies, water bottles, and other drinkware are great options for food and beverage-focused businesses. What’s a coffee shop without branded mugs? Not only can you use them in your cafe, but you can also sell them to customers who loved using them. Our 14 oz. Ceramic Camper Mug is a favorite and gives us all the retro vibes. It has a great heavy weight and comes in lots of fun speckled colors. Another option for wellness brands are custom water bottles. The S’well 17 oz. Stone Insulated Water Bottle is so chic, it’ll have your customers and your brand looking high end.

    Photo Credit: @aperturecoffee_

  5. Totes
  6. A lot of people have already jumped on the reusable bag bandwagon because, #Earth. We love personalized totes for that reason–what a great way to be environmentally conscious but also get your name out there. Your customers will dig the Bagito Original Tote. It’s full‑sized but stuffs down into a small pouch that you can attach to your key ring. And, Bagito donates a meaningful percentage of their proceeds directly to their sister non‑profit Power2Sustain, which teaches and empowers K‑12 students to sustain their natural world. Customizing a tote this good is sure to have your crowd buying them up.

  7. Phone cases
  8. It’s hard to find a good phone case. So why not customize one for your customers? These are particularly fun items if you’re a tech company or have an inspirational message to get out there. We love how the customer below put “be yourself boldly” on the back of their phone case. We could sure use some inspo like that every time we pick up our phones! We offer full color phone cases for many phones, from current iPhones to older models, and Galaxy phones, too. Add your logo or message and sell these to everyone you know–we’re sure people will be looking to scoop them up!

    Photo Credit: @shannaahocking

  9. Hats
  10. Hats are a fool-proof accessory for businesses since they’re even easier to throw on than a t-shirt. Own a sporty business in fitness and wellness, or working on a job site all day? Check out our huge selection of baseball and performance hats to customize with your logo. Looking for something a little more stylish? You should take a look at the New Era Fleece Lined Beanie. It’s warm but also laid-back. This classic beanie will look great with your branding and once your customers see you wearing them, will be lining up to buy their own, too.

    Photo Credit: @blankbarbers

  11. Zip hoodies
  12. Zip hoodies are all the rage lately, and we’re sure happy about that. We love that a zip hoodie is a casual but practical layering piece that’s less of a commitment than throwing on a full hoodie. New Era’s Tri‑Blend Zip Hoodie has beautiful detailing and is so cozy. It has classy details like matte black grommets and hand dipped drawcords. The trendy heather colors are great as a backdrop for your small business logo or slogan. They’d be perfect for any industry–food, retail, finance, you name it! This higher end investment piece is sure to be something your customers will wear for years to come.

  13. Canvas pouches
  14. A canvas pouch is a great item to customize and sell to promote your small business because really, who couldn’t use a little organization in their life? Your customers will love the option of buying something they can use on the go vs. wear. Our Large Natural Canvas Pouch with Colored Zipper is the perfect size for throwing into a tote or backpack and can organize everything from tech accessories to makeup. How amazing would these be for a jewelry or accessories company?

    Photo Credit: @chelsea_charles_

  15. Reusable straws
  16. Another drinkware fav–we couldn’t leave reusable straws off of our list. Saying goodbye to plastic straws has been a big movement, which means everyone is scrambling to find an eco-friendly straw they can take everywhere. We love the idea of customizing the Stretchable Stainless Steel Reusable Straw for your small business. It’s made of food-grade stainless steel and has a silicone tip for comfortable drinking. And, it even collapses for easy transport. Throw your brand on this baby and all your customers will be quick to buy one to put in their bag–and they’ll think of you every time they take a sip.

What small business are you trying to promote? Thinking about customizing something special to get your name out there? Tell us all about it in the comments below!


Kate wants her work to impact the little but important moments in people’s lives—like birthdays, anniversaries, and family celebrations. She loves coming up with witty copy that might inspire someone to create an awesome t-shirt!

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