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Custom Ink’s Hot Products & Trends for 2020


hoodies and jackets

Can you believe we’re kicking off a new decade? We can’t! Time sure flies when you’re wearing great t-shirts. Our Custom Ink product experts voted on the top trends for 2020, and we’re so excited to share the goods with you. Whether you need an extra soft tee or something unique like a custom reusable straw, we’ve got something for everyone to rock in the new decade. Check out Custom Ink’s Top Products & Trends for 2020 below to see all the winners!

Softest T-shirt

Bella + Canvas Tri-Blend T-shirt

There’s no better way to start off a new year wardrobe than with a super soft t-shirt. Our favorite for 2020 is the Bella + Canvas Tri-Blend T-shirt. It’s an easy favorite with its trendy fit and wide range of colors. Your whole group will love the luxurious fabric, and the best part is it comes in a ton of sizes like women’s, juniors, toddler, and even a baby onesie! The whole family can enjoy your design on this comfy choice. We’re sure you’ll get compliments every time you wear it.

Best Group T-shirts

LAT Varsity T-shirt

We recently added LAT products to our catalog and we are so stoked about it. We know you’ll love them as much as we do. Our 2020 group t-shirt pick is the LAT Varsity Tee. If you’re wondering–yes, it’s as soft as it looks. And the heather vintage colors are sure to make your group stand out in a crowd. The double contrast stripes on the sleeves add a stylish and sporty element that everyone will love. The best part is this tee comes in tons of sizes for women, kids, and even curvy, too!

Hats Off

1st Place – Richardson Five Panel Snapback Trucker Hat
Runner Up – New Era on Field Fleece Lined Cuff Beanie

There are so many great styles of hats to accessorize your outfits that our experts had a hard time coming up with a favorite. But who can resist a great trucker hat? We’re all about the Richardson Five Panel Snapback Trucker Hat for 2020. It’s the perfect backdrop for a custom design and comes in so many great color combos–how about that heather grey/amber gold? Our runner up, the New Era On‑Field Fleece Lined Cuff Beanie is a hot new product for your noggin and we just love the striped details and snug fit. The fleece lining will keep you warm at any outdoor event while also looking super current.

No Minimum, No Problem

1st Place – Rabbit Skins Jersey Baby Bodysuit
Runner Up – Lightweight 100% Cotton Tote

Don’t need a group’s worth of gear? Custom Ink has got you covered. In the past, our no minimum pick has been a t-shirt–but we’ve added to our no minimum options and this year our fave is the Rabbit Skins Jersey Baby Bodysuit. The ability to buy just one onesie = best baby shower gift ever. And thoughtful too, if we do say so ourselves. It comes in bright colors and a premium cotton fabric that every baby and new mom will love. Our runner up for this category is the Lightweight 100% Cotton Tote. Whether you’re customizing it for yourself, or making one as a gift, this lightweight and durable bag is perfect for running to yoga or the grocery store.

Trendiest Tee

1st Place – Jerzees Snow Heather T-shirt
Runner Up – Dyenomite 100% Cotton Tonal Tie-Dye T-shirt

T-shirts, but make it fashion? We’ve got the trendy tee you need. This year’s pick is the Jerzees Snow Heather T-shirt. Made with snow heather–even the name of it is cool–it offers a textured look with a super soft feel. A custom one of these is sure to elevate your look. Our runner up, the Dyenomite 100% Cotton Tonal Tie-Dye T-shirt, is the tee of every 90s baby’s dreams. It’s bright and fun with the tie-dye look you remember from childhood. And it comes in so many trendy colors, like pink, turquoise, and lime.

Warmest Winner

1st Place – The North Face ThermoBall Trekker Jacket
Runner Up – Alpha Industries L-2B Scout Jacket

For bundling up in 2020’s cooler months, look no further than The North Face ThermoBall Trekker Jacket. This jacket is a timeless classic that you can wear well beyond 2020. With PrimaLoft baffles and a water repellent finish, it will keep you warm on even the chilliest of days. If military jackets are more your thing, you’ll love our runner up, the Alpha Industries L‑2B Scout Jacket. It’s lightweight but still cozy and will add a stylish flair to any outfit.

Color of 2020–Classic Blue

If you’re hoping for some peace and calm in 2020, then you’ll love the color for the year. Pantone recently announced Classic Blue as the color of the year for 2020 and we love the timeless simplicity of it. It’s the perfect pop of color that also serves as a classic backdrop for any design. Custom Ink has a ton of products in the Classic Blue hue, like the Valucap Bio‑Washed Hat, the Medium Deluxe Canvas Boat Tote, and the J. America Women’s Varsity Crewneck Sweatshirt. One thing’s for sure–if you’re wearing this trendy hue, you won’t go unnoticed.

Style of 2020–Crop Tops

Move over drop shoulder (our style pick for 2019), 2020 is the year of the crop top. Whether you love or hate the trend, we think it’s here to stay for the new decade. We love how crop tops bring an added element of style to otherwise simple tees. Some of our favorites that you can customize include the Bella + Canvas Women’s Flowy Crop T-shirt, the Bella + Canvas Women’s Drop Shoulder Cropped Crewneck Sweatshirt, and the Bella + Canvas Women’s Flowy Crop Tank. All would be perfect for your dance studio or bachelorette weekend.

Pattern Trend of 2020–Camo

It seems like camo print is popping up everywhere, from hats to leggings to t-shirts, and we are so here for it! This military print is neutral but still stylish and adds a pop of detail to any customized look. Luckily, we have a lot of great products that come in camo print, like The New Era 9FIFTY Flat Bill Snapback Hat, the Independent Trading Colorblock Lightweight Full Zip Jacket, and the LAT Racerback Tank Dress–seriously how cool is this dress with its camo accents?

Tech Product of 2020

1st Place – Laser Engraved Seneca Bluetooth Wooden Speaker
Runner Up – Laser Engraved Iridescent PopSocketⓇ

Looking for the latest tech trend? Grab yourself the Laser Engraved Seneca Bluetooth Wooden Speaker. This speaker is chic and we love the natural Mahogany wood that makes it feel ultra high end. It’s perfect as a gift for customers or clients and can be laser engraved for a sleek look. If you’re still into PopSocketsⓇ, which were last year’s tech product, we have a new trendy option, the Laser Engraved Iridescent PopSocketⓇ. Its electric vibes are oh so cool, and we’d call it the “unicorn” of phone grips.

Breakout Product of 2020–Reusable Straws

Our Breakout Product of 2020 should come as no surprise since eco-friendly living is all the rage nowadays–but seriously, put down those plastic straws and help save the planet! Ditch plastic straws and start bringing along your own reusable straws with easy to store and go options like the Stainless Steel Reusable Straw Set. Reusable straws are so fun to customize for your own personal use or for giveaways. Anyone who’s gifted a reusable straw set will be totally thrilled. Looking for something that’s easy to bring along everywhere? Check out the Stretchable Stainless Steel Reusable Straw–this straw clips to your keys! We’d take it everywhere!

Staff Pick of 2020–Welly

This year, we thought we’d add a “Staff Pick” to our annual trends. And Inkers agree that Welly is what’s up. The brand is eco-friendly and, it donates 3% of sales to charitable efforts that bring wells & other sustainable clean‑water solutions to communities worldwide. This drinkware isn’t just great for the environment, but it’s beautiful, too–the water bottles are insulated and have bamboo accents. The Welly 16 oz. Voyager Insulated Tumbler, Welly 18 oz. Traveler Insulated Water Bottle, and Welly 12 oz. Original Insulated Travel Mug all keep drinks cold for 24 hours and hot for 8 hours. They’re a perfect gift for staying hydrated on the go.

Popular Brand of 2020–New Era

New year–New Era. New Era apparel, that is! Our brand of 2020 gives us all the sporty meets stylish feels. There are so many New Era products we love from hats, to shirts, to backpacks. We’re really into the New Era Sueded Full Zip T‑shirt Hoodie for a great year-round layering piece, and the New Era Tri‑Blend Performance Shirt for a tee that’s super soft and great for breaking a sweat.

T-shirt of 2020

Adidas Solid 100% Recycled UPF Performance Shirt

And now–for THE t-shirt. The t-shirt we think takes all the cake in 2020 and combines everything we love about soft tees, group tees, and trendy tees. Our t-shirt of 2020 is the Adidas Solid 100% Recycled UPF Performance Shirt. You know we’re all about the eco-friendly gear this year, and this shirt is made of 100% recycled materials. How cool is that?! It’s also moisture-wicking for when you’re on the move and has UPF 50+ protection–even Mom will love that she doesn’t have to remind you to put on your sunscreen. It comes in trendy heather colors and tons of sizes, so everyone in your group can join in on loving this tee as much as we do.

Shop 2020 Products & Trends

Which products are you excited to customize in 2020? Do you have a big event coming up, or want some inspiring gear for your new year goals? Tell us about it all in the comments below!


Kate wants her work to impact the little but important moments in people’s lives—like birthdays, anniversaries, and family celebrations. She loves coming up with witty copy that might inspire someone to create an awesome t-shirt!

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