Design Ideas

How to Design Sports Team Jackets that Become Keepsakes

If you’re going to make custom sports team jackets, you want to make sure that people love them and want to wear them for years to come. There are a lot of factors that can go into making people keep clothing in rotation but some of the most important ones are making sure you have an excellent design with a good name and slogan on a flattering, well-fitting jacket in cool colors from a brand they love.

An excellent design

blue windbreaker custom soccer design

Having an excellent design is an important step to creating a memorable sports team jacket. If your team already has a logo, that’s a great place to start. If it doesn’t and you want to create one, you can start with a design template or use ready-made clip art to give you a boost. You could also ask a friend or hire a designer to create something just for you and your team. Custom Ink offers great sports design templates, cool fonts and clip art in the Design Lab, and custom design services.

Good team names and slogans

sports team names and slogans

If you don’t have a good name or slogan, definitely work on coming up with one. Having a fun, funny, or meaningful name and slogan will make people want to show off their custom gear even more because there’s nothing like having someone look at what you’re wearing and smile because it connected with them. Our post Funny Adult Sport Pun Team Names is a great place to start looking for inspiration.

Flattering styles and lots of sizes

custom blue zip up womens jacket

It doesn’t matter how cool something looks, if it doesn’t fit right, they won’t wear it. Make sure you find custom jackets that fit the way they like, whether that’s slim and sporty or broad and boxy or somewhere in between. You could offer a couple of different style options to truly ensure that everyone will feel great in the gear that you make.

Cool Colors

charles river custom jacket in three colors

Pictured: the Charles River Pack‑N‑Go Hooded Packable Anorak ‑ Screen Printed in neon yellow, gray, and red.

It’s always a good idea to pay attention to color. You want to make sure you choose a product color that goes with your logo and team colors, but you shouldn’t stop there. You should also consider what people wear already. Do you have a colorful team or are they more subdued? If your group is more geared towards loud colors, definitely represent that in what you choose, but if they are a black and gray crowd, you’ll do better to lean toward neutrals. If you don’t know which way to go, always pick something more subdued or you can split the difference with a classic bright color like red or blue.

Brands they love

womens the north face jacket

Using brands they already love can make the difference between an everyday wear and something that gets lost in the back of the closet. The North Face, Columbia, Champion, Nike, Under Armour, and Carhartt all offer great jackets you can customize with your sports team logo to make sure that you give them something they’ll want to keep for years to come.


Build the design around an important event and people will definitely want to keep it longer. You can make this happen by commemorating an annual group outing or to wear to a big game or to celebrate a big win after the fact.

Another way to assign importance is by running a fundraiser. You can sell great custom jackets and raise money for an important cause through the Custom Ink Fundraising platform and guarantee that any time they look at that jacket they can remember the good that they helped do.


No matter what combination of tactics you take, you will have a better chance of making the perfect keepsake team jacket if you just put a little bit of extra thought into making something they’ll like and be proud to wear for years to come.


Miellyn is the Copy Manager at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

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