Design Ideas

The Best Words for Attention-Grabbing Custom Signs

Imagine the things you want people to say about your business. What do you want them to remember? What do you want them to know before coming in? Using a custom sign is a great way to get attention for your business. Whether you’re promoting something that will only be around for a short time like a sidewalk sale or a booth at a festival, or something more permanent like your business location or offerings, you want to make sure your sign cuts through the noise and gets attention. Here are some words you should use to get your sign to do its job.

Use Words that Emphasize Urgency

People are more likely to act quickly if they feel like they only have a short time to get something. They definitely don’t want to miss out on something they’d enjoy, so if you make sure to tell them that your offer is only available for a limited time, they’re bound to come in right away. It will also give them an opportunity to feel like they got something special that not a lot of other people were able to have.

  • Sign Up Now
  • Last Chance
  • Now
  • Quick
  • Don’t Wait
  • Don’t Miss
  • Hurry
  • Time’s Almost Up
  • Last Call
  • Act Now
  • Act Fast
  • Limited Time

Use Words that Emphasize Scarcity

Everyone wants to feel like they’re part of something exclusive and unique. If you can create this kind of feeling for your customers, they’re going to be more likely to feel special and like they’re getting a deal that they couldn’t get elsewhere.

  • Limited Release
  • Limited Edition
  • Exclusive
  • One Time Only
  • Collectors
  • Running Out
  • Only A Few Left
  • Never Again
  • Clearance
  • Now Or Never
  • Special
  • This Week

Or Use Words that Emphasize Exclusivity

  • First 100
  • Members Only
  • Ask About Joining
  • Apply
  • By Referral Only
  • Society
  • Elite
  • Select Few
  • Exclusive

Use Words that Emphasize Inclusiveness

You want people to feel welcome and excited to come into your location. You want to create a space where people feel comfortable. Somewhere that they want to be and spend time. You can make them feel like your space is warm and inviting by painting a picture of it with words that elicit that feeling.

  • Now open
  • Become Part of…
  • You’re Invited
  • Welcome
  • Welcoming Members
  • Community
  • Sign Up
  • Bring a Friend
  • Meet
  • Join Us
  • Family
  • Everyone

Use Words that Emphasize Happiness, Comfort, & Joy

You have spent a lot of time creating a space that makes people happy. Let them know it! In the hustle and bustle of everyday life, it can be a welcome change to step into a place that feels like a retreat. They need to know that they can unplug and relax while you take care of them.

  • Indulge
  • Spoil
  • Treat
  • Better You
  • Love
  • Pamper
  • Nourish
  • Delight
  • Tranquil
  • Retreat

Use Words that Emphasize Energy

Get potential customers interested by using upbeat and high-impact language. You can show them what they’ll get when they come in with words that pump up the excitement. Let them know that they will find the inspiration and motivation they are looking for with your business.

  • Lively
  • Exciting
  • New You
  • Energizing
  • Invigorating
  • Once in a Lifetime
  • Vivacious

Use Words that Emphasize Expediency

Let them know that they can really count on you with words that show you’re on top of your game. Using words like same day, rush, quick, and more can show that you are a company with speed and efficiency. They’ll know that they won’t have to wait on you to get the job done and they’ll be more likely to want to do business with you.

  • Same Day
  • Rush
  • Before You Can Say
  • Instant
  • On the Spot
  • In a Snap/Flash/Instant
  • Immediate
  • 1-Hour
  • Quick

Whatever you do, thinking about the feelings and emotions around the words you use in your custom signs can really impact how people see and experience your business. Make sure you use these ideas to your advantage and you’re bound to see in the type of traffic your business gets.

Miellyn is the Copy Manager at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

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