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Sticking Power! 10 Events for Custom Stickers & Decals


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Custom stickers can be a great way to show off your brand, team, or club’s personality. They are easy to share, can start conversations, and can be a reminder that sticks around for a long time whether it’s on your laptop, car, or someplace more unexpected. Here are ten different ways you can use stickers for all your products and events.

1. Product Rollouts

custom sticker for a business

Stickers are a great way to do new product rollouts. Whether you’re getting the word out within your company or you are marketing a new set of tools to customers, custom stickers can make it easy to share the news. If you want to really turn it up, you can add eye-catching artwork and a call to action pointing them to a website in case they want to learn more.

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2. K12

Custom sticker for a drama clubSchool kids have so many things they can put stickers on: notebooks, book covers, lockers, cars. You name it, and they’ll put a sticker on it. Custom stickers can be a fun way to advertise a club or team while also giving the members a memento of all the good times.

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3. Camps

Custom sticker for a stem campMake rewards for campers to recognize achievements. Custom stickers can be the new patches. They’re easy to use, don’t require sewing, and campers can come away with sticker brag books at the end of every season. You can also send them home with custom bumper stickers for their parents to put on their cars. It’s a wonderful way to advertise your camps.

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4. Tech & Marketing Conferences

Custom sticker that says Overbound IndustriesFor technology and marketing conferences, custom laptop stickers are where it’s at. If you can make a sticker cool enough to make it onto someone’s machine, not only will the person who got your sticker see your brand logo every day, so will their co-workers. It’s the perfect way to stay top of mind.

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5. Trade Shows

custom sticker for a dog groomerA terrific extra for trade shows, custom stickers can be included in media kits, handed out on the show floor, stuck to business cards, or they can even be a business card. People will be bound to remember you and your business when you give out something unexpected.

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6. Product Tags

Custom sticker for a farmer's marketCustom stickers also make great product tags. Whether it’s on the hangtag like we do here at Custom Ink, or it’s a way to seal a bag of muffins you’re selling at the farmer’s market, attaching stickers with your logo and company name to your product can give an extra added experience for your customers.

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7. Direct Mailers

Custom sticker with a longhorn that SmokehouseIf you send out direct mailers, including stickers can give you a lot of extra mileage. They can stick around long after they’ve recycled the rest of the package, giving a chance to build brand affinity and loyalty. If you make sure you have a compelling design, they won’t be able to resist sticking it somewhere with pride.

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8. Summer Festivals

custom sticker with parental advisory on itSummer festivals, carnivals, and neighborhood events who print custom stickers for their attendees can expect to see their logos everywhere in the community. Whether it makes its way onto the car bumper, water bottle, travel mugs, laptops, or somewhere even more unexpected, people can’t resist keeping around a tangible memory of that great time they had.

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9. Grand Openings

Custom sticker for a gelateriaIf you’re having a grand opening for your business, custom stickers can help advertise it ahead of time and then give them a fun takeaway after they’ve come to see what you’re all about. It’s more unexpected than a flyer or postcard and people are more likely to hang onto them, making sure that you’ll stay top of mind.

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10. Auto Dealers

Custom sticker for Hell on Wheels RestorationAny business can benefit from a great custom bumper sticker or static window cling, but this is especially perfect for auto dealers. Keep them in the showroom or give them out when you make a sale, and they’ll remember you for next time. They might even tell their friends.

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Whatever your event, custom stickers can be the perfect little unexpected takeaway that people will want to keep and stick somewhere fun, making sure that you and your design hang around for a long, long time.


Miellyn is the Director of Marketing Content at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.

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