Swiss typographer Adrian Frutiger was commissioned by the airport in Paris to create new signage for directional purposes. It was important to create a highly legible font for the airport to use, and thus Frutiger was born! Frutiger’s modern yet casual look has made it a favorite for companies like Amtrak, Panda Express, and Polaroid.
Our Font of the Week images are created by Emily Clark, an Expert Production Artist at CustomInk and a self-declared font addict. Font of the Week fuels Emily’s passion to research and learn more about beloved typefaces like Frutiger. What font should Emily feature next? Sound off in the comments below!